If you walked into a McDonald’s last week and noticed something unfamiliar on the dessert menu, you weren’t hallucinating. The Blueberry & Crème Pie — a fan favorite that tends to disappear for years at a time — has quietly slid back onto menus at locations across the country. No big announcement. No Super Bowl commercial. Just a warm, sugar-dusted pastry sitting there like it never left.
And that’s kind of what makes this thing interesting. McDonald’s has turned its pie menu into a rotating cast of limited-time characters, some of which show up so rarely that people lose their minds when they spot one in the wild. The Blueberry & Crème Pie is one of those items. It first hit menus in 2017, vanished, came back briefly in 2022, disappeared again, and now it’s here for summer 2025. Whether it sticks around long enough for you to try it twice is anyone’s guess.
What Exactly Is the Blueberry and Crème Pie
Let’s get the basics out of the way. The Blueberry & Crème Pie is a baked, turnover-style pocket — same shape and format as the classic Apple Pie you already know. Inside, there are two distinct layers sitting side by side: a blueberry filling and a vanilla-flavored crème. The outside is McDonald’s standard pie crust, lightly coated in sugar, baked until it’s flaky, and served warm.
The vanilla crème component is what separates it from being just a basic fruit pie. It’s made from pasteurized milk and cream, sugar, cheese culture, salt, and vanilla extract. Sounds a little like cheesecake filling if you squint. The blueberry side uses real blueberries along with blueberry juice concentrate and enriched flour. One pie runs you 260 calories, with 15 grams of fat and 14 grams of sugar. It’s a dessert, not a salad — nobody’s pretending otherwise.
One comparison that keeps popping up from people who’ve tried it: it tastes like a blueberry Pop-Tart. Take that however you want. For some people, that’s the highest compliment you can pay a handheld pastry.
Where to Find It and How Much It Costs
The pie became available at restaurants starting Friday, June 27, 2025, and McDonald’s has reportedly rolled it out to all locations this time around. That’s a step up from previous returns — back in 2022, only about 6,800 of McDonald’s 14,000 U.S. locations carried it. In 2023, it was limited to specific markets in states like California, Colorado, New York, Massachusetts, Pennsylvania, and a handful of others.
Prices vary by location, but historically the pie has cost around $1.29 for one or $2.19 for two. Some locations have bundled it with an Apple Pie — one customer in West Reading, Pennsylvania, reported getting one of each for about $3 as a combo. You can order it at the counter, through a kiosk, at the drive-thru, or through the McDonald’s app. It’s available any time the restaurant is open, including that weird overlap between breakfast and lunch.
If you want to check availability before making the trip, pull up the McDonald’s app and look under Sweets & Treats. If it’s there, you’re good. If not, try a different location nearby — rollouts can be staggered by a few days even within the same city.
The Pie Has a Weird, Erratic History
The Blueberry & Crème Pie debuted in 2017, and people liked it enough that its disappearance actually bothered them. It didn’t come back until early 2022 — five years later — and even then, it was only at roughly half of U.S. McDonald’s locations. Then it vanished again. It popped up in early 2023 in select markets, and now it’s back for summer 2025.
This on-again, off-again pattern has drawn comparisons to the McRib, which famously uses scarcity as a marketing strategy. Whether McDonald’s is doing the same thing with its pies is hard to say, but the effect is similar. People pay attention when something disappears and comes back. You don’t see anyone losing it over the Apple Pie because it’s always there. The Blueberry & Crème Pie gets attention precisely because it might not be around next month.
McDonald’s Has Made Over 40 Kinds of Pie
Here’s something most people don’t realize: McDonald’s has served more than 40 different pie flavors over the years. The Apple Pie has been on the menu since 1968 — nearly six decades — and it got a major overhaul in 1992 when the chain switched from fried to baked. But beyond that staple, the rotating cast of limited-time pies is surprisingly long.
Recent years have seen Strawberry & Crème, Pumpkin & Crème, Peaches & Crème, and a Cookies & Crème version. The Holiday Pie, which features vanilla custard and rainbow sprinkles, appears around the holiday season and has its own dedicated fanbase. International markets get even more creative — McDonald’s Japan has served Canadian Maple Custard Pie and Belgian Chocolat Pie. Other global markets have offered red bean and taro pies.
The crème pies in particular seem to be McDonald’s sweet spot right now. Pairing a fruit or cookie filling with a vanilla crème layer gives the pies a richer, more complex feel than a simple fruit-filled pastry. It’s a formula they keep returning to, and the Blueberry & Crème version is basically the summer entry in that lineup.
Social Media Did the Marketing for Free
McDonald’s didn’t exactly blast this return across billboards and TV ads. Instead, the news spread the way things tend to spread in 2025 — a McDonald’s employee in Iowa posted a TikTok of themselves heating and packing up the pies. Food influencer Snach with Zach picked it up from there, confirming sightings in the Boston area and asking followers to report their own locations. Comments flooded in from Houston, Utah, Iowa City, and Pennsylvania.
One TikTok reviewer described the experience: “It’s nice and warm. The blueberry has this tartness that helps to contrast against this cream.” Another was a little less enthusiastic about the size: “Very subtle. I wish it were a little bigger. This is actually a good pie.” That second review is about as honest as fast food feedback gets.
The organic buzz is part of what makes these limited-time items work. McDonald’s doesn’t need to spend millions marketing a $1.29 pie if TikTok and Instagram will do it for free. The scarcity creates the conversation, and the conversation creates the demand.
It Arrives Alongside a Busy McDonald’s Summer Menu
The Blueberry & Crème Pie isn’t the only thing McDonald’s is banking on this summer. The chain recently launched the Hershey’s S’mores McFlurry, which adds another seasonal dessert option to the menu. And then there’s the big one — the return of the Snack Wrap, which had been discontinued since 2016 and fully removed in 2020. The Snack Wrap comeback has been one of the most requested menu moves in McDonald’s recent history, and it’s now back with a McCrispy Strip and lettuce.
Together, these moves paint a clear picture of McDonald’s strategy: bring back things people already love, let nostalgia do the heavy lifting, and keep everything limited-time so there’s always a reason to come back. It’s the same playbook they’ve been running with the McRib for decades, just applied more broadly across the menu.
How Long Will It Actually Stick Around
That’s the million-dollar question, and McDonald’s isn’t giving a straight answer. The official line is that it’s a “limited time” offering for summer 2025. Based on past appearances, that could mean anything from a few weeks to a couple of months. When the pie returned in early 2023, some McDonald’s employees said their locations were selling it through the end of January, which was only about a month-long window.
In previous rounds, the pie has replaced the Holiday Pie on the dessert menu, suggesting McDonald’s only runs one specialty pie at a time in most markets. When the Blueberry & Crème Pie goes away, expect something else — maybe Pumpkin & Crème for fall — to take its slot.
The point is: if you want to try it, don’t wait. Every limited-time McDonald’s item has a shelf life, and nobody sends you a warning before it’s gone. One day the pie is there, and the next day it’s back to Apple Pie and nothing else. That’s the game McDonald’s plays, and based on the TikTok frenzy, it’s working exactly as intended.
